Plan PT Nissan Motor Indonesia (NMI) bring premium brand, Infiniti did not make next year’s premium car ATPM other unperturbed. Instead it became a challenge to continue to race and compete in a healthy manner.

Currently, there are five practical competitive premium car brand in Indonesia, namely, the Mercedes-Benz, BMW, Lexus, Audi, and Volvo. Diperebut portions fifth brand, only 0.1 percent of total national car market. Therefore, competition in the luxury segment is very pronounced.

Yuniadi Hartono, Deputy Marketing Director of PT Mercedes-Benz Indonesia (MBI) said, healthy competition, create a brand that is trying to provide better service. Aim to gain new customers.

“We did not worry. The proof of time the Lexus came in, did not affect sales. It continues to increase,” explained Yuniadi in Jakarta, yesterday.

Agreed with Yuniadi, Adrian Tirtadjaja, General Manager of Lexus Indonesia adds, the most benefited with the arrival of Infiniti is the consumer. Options will be more varied despite tight competition.

“Hopefully the presence of colleagues from Japan will be able to enlarge the premium car market in Indonesia. Each brand has a lavish, live ” said Adrian.

NMI will include three models Infinti at once, namely FX (SUV), M (sedan) and G (coupe) starting January 2011. NMI is currently a special network mebangung Infiniti in Pondok Indah, South Jakarta. The unit will be imported as a whole (CBU) from Japan. In the first year, Infiniti’s sales target of 200 units for all models.


luxury or premium car in Indonesia will be selling sweet. Evidence, from January to June 2010, the total estimated sales would reach 2600 units or an increase of 41 percent over the same period last year.

According to Rudi Borgenheimer, President & CEO of PT Mercedes-Benz Indonesia (MBI), the stimulation of the national car market go to boost sales of luxury cars.

Until June 2010, MBI has sold 1887 units. This figure jumped 46 percent compared to same period last year. Of the total sales of around 2700 units, Mercedes-Benz still leads the market with 69 percent enjoying servings.
Mercedes-Benz is convinced this year they could sell 5400 units or an increase of 30 percent.

“The condition will improve in the second half. Until recently there were signs of growth in the negative direction. Everything is conducive and good,” Rudi said in Jakarta yesterday.

Contacted separately, Adrian Tirtadjaja, General Manager of Lexus of Indonesia, said that during the first semester of this year, sales also jumped 46.6 percent to 220 units. This year, Lexus Indonesia sales target of 350 units.

“The potential demand is actually more of a target. We also continue to ask for additional supplies from Japan, but difficult,” said Adrian.

Agreed with Rudi, Adrian added, the luxury car market will remain strong when viewed from the macro-economy now. Lexus currently ranked three in the premium car segment or behind the Mercedes-Benz and BMWn in Indonesia

JAK-Entering the second half of this year, PT Mercedes-Benz Indonesia (MBI), the more confident aka confident. Initial target of 3150 units initially dikerek into the unit until the end of the year 4000, up 26.9 percent.

Rudi Borgenheimer, president and CEO of MBI explains, an initial target of the first half of this year approximately 1500 units but the realization has reached 1887. If multiplied by two, he added, could penetrate at least 3700 unit sales.

“This figure has not added new products to be launched in Viano IIMS (Indonesia International Motor Show) at the end of this July. Then November we will also market the Smart. Total-the total sales we can reach 4000′s,” said Rudi.

Referring MBI sales data, during 2009, the German brand is able to sell 2884 units. With this new target, the target lonjakkan sales this year reached 38.Great, The best-selling Luxury Cars
Tuesday, July 6, 2010 | 6:59 pm
Kompas.com / Zulkifli BJ
Mercedes-Benz with a growing number of product variants, continues to lead the luxury car market in Indonesia.

luxury or premium car in Indonesia will be selling sweet. Evidence, from January to June 2010, the total estimated sales would reach 2600 units or an increase of 41 percent over the same period last year.

According to Rudi Borgenheimer, President & CEO of PT Mercedes-Benz Indonesia (MBI), the stimulation of the national car market go to boost sales of luxury cars.

Until June 2010, MBI has sold 1887 units. This figure jumped 46 percent compared to same period last year. Of the total sales of around 2700 units, Mercedes-Benz still leads the market with 69 percent enjoying servings.
Mercedes-Benz is convinced this year they could sell 5400 units or an increase of 30 percent.

“The condition will improve in the second half. Until recently there were signs of growth in the negative direction. Everything is conducive and good,” Rudi said in Jakarta yesterday.

Contacted separately, Adrian Tirtadjaja, General Manager of Lexus of Indonesia, said that during the first semester of this year, sales also jumped 46.6 percent to 220 units. This year, Lexus Indonesia sales target of 350 units.

“The potential demand is actually more of a target. We also continue to ask for additional supplies from Japan, but difficult,” said Adrian.

Agreed with Rudi, Adrian added, the luxury car market will remain strong when viewed from the macro-economy now. Lexus currently ranked three in the premium car segment or behind the Mercedes-Benz and BMW.6 percent.

On the other hand, car manufacturers Mercedes-Benz had poured seven million euro investment (Rp79, 3 billion) in the period 2010 to increase production capability.

“We’re going to localize several cars next year. One is Viano, a multi-purpose van (MPV), a premium, “said Rudi.


Daihatsu Indonesia’s largest car maker carving achievement. Monthly production capacity of 28 000 units of touch – is the highest in history – up 16.7 percent from the previous month’s 24 000 units. Lonjakkan due to close the Idul Fitri harai, making producers more prepared stock.

“June and July will be the moment for manufacturers boost production. You see, August was fasting. Time working will be much disturbed, making the plant less effective activity,” said Amelia Tjandra, Marketing Director of PT Astra Daihatsu Motor (ADM).

According to the ADM, Daihatsu month production is expected to be nearly the same level. August began to fall and rise again next October.

“Production of the previous highest ever touched the highest position of 26 000 units in April, but still below the performance in June which reached 28 000 units. So this new record highs,” said Amelia.

Until the end of the year, ADM is targeting production rate 275 000 units, increased 30.3 percent compared to last year’s 211 000 units. In fact, manufacturers have started to improve production capacity of the plant with an investment of Rp250 billion. The installed capacity will be able to reach 280 000 units per year and effective in 2012.


- target of 100,000 units in 2010 and established the beginning of the year seems difficult to materialize. Because, from January to May 2010, Indonesian exports of new CBU 29 101 units. This figure is still far from the target. It was submitted by the Sudirman Maman Rusdi, General Chairman of Indonesian Automotive Industry Association or Gaikindo.

According to him, this year is still the recovery phase of the global financial crisis. Not all countries have the economic resilience of export destinations such as Indonesia. “Weight to reach 100,000 units. It seems to be revised. We have to meet with other members first before setting a new number,” said Sudirman in Jakarta at the weekend.

The condition is of course very sad compared to Thailand. There, one brand of Japan’s largest producer of export has reached one million units since the first operation in 2004.

Indonesia CBU car export performance is actually better than last year’s performance. According to Gaikindo in May, exports increased to reach 6997 units or 43.6 percent compared to the previous month, 4872 units. In fact, that number jumped 92.2 percent compared to May 2009, 3641 units.

Period from January to May 2010, CBU car exports from Indonesia increased by 29 101 units or 13.6 percent compared to same period last year, 25 614 units. Achieving such a record obtained by the automotive industry in Indonesia in the first five months of 2010.

Cars made in Indonesia and exported intact is Toyota: Avanza, Innova, Fortuner, Rush, Daihatsu Gran Max, Suzuki APV, Swift, and Honda Freed.

After the inaugural debut at the Frankfurt Motor Show, September 2009 and then, Volkswagen (VW) would be a mini version of the electric vehicle market, the E-Up began in 2013. As reported by autoevolution, yesterday, only a certain number of states in the U.S. will be marketed. One of them, because it has the characteristics of California cities that are right for the city car.

Reportedly, VW E-Up has a larger dimension which is marketed in Europe with a length of 3.19 meters, 1.64 meters wide and 1.47 meters high.

Units equipped with a 60kW electric motor powered capable of generating 210 Nm of torque. Power supply of 18 kWh lithium ion battery that can dicolok to home-based plug-voltage 230 volts with a charging time of one hour has been 80 percent vacant.

Cars can drive 000-100 miles per hour in 11.3 seconds.

The newest technology on the existing E-Up 1.4 square meters of solar panels on the roof to catch the hot sun to recharge the battery.

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